In The Wake Of FYRE Fest, Celebrities Vow To Expose Advertising Campaigns

Bella Breakdown If you’ve seen any of the FYRE documentaries, or have read up on the latest news and findings from the scam, you know that a big issue during the marketing of the festival was its paid advertising agreements with big influencers. Particularly on Instagram, FYRE execs paid dozens of models, celebrities and influencers to post about the festival, or even to come to the Bahamas and shoot live footage for promotion on social media. Now that hundreds of people have been scammed out of thousands of dollars after buying tickets to the festival, those influencers who promoted...

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Revisiting The Infamous Fyre Festival

Bella Breakdown In 2017, entrepreneur Billy McFarland attempted to create the world’s most exclusive music festival. Filled with supermodels, music, and luxury accommodations set in the Bahamas, Fyre would be the first of its kind to blend the music festival experience with the glamour of Hollywood. That is, until it completely fell apart. With the release of Netflix’s documentary, “FYRE: The Greatest Party That Never Happened”, eyes are turning back to this spectacular failure, which robbed thousands of people of hundreds of dollars. McFarland, the CEO and founder of Fyre Festival, is now serving six years in prison for...

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Elle Weekender Event Highlights

Bella Breakdown Popular lifestyle magazine Elle opened its doors to about 4,000 guests at its inaugural Elle UK Weekender Festival at the Saatchi Gallery. It ran for three days from Friday to Sunday with about 100 speakers talking about building a business or career, handling social media, motherhood, and steps to saving the world literally. Friday started with seminars from Diane Von Furstenberg and Elle’s Anne-Marie Curtis. A plotted history of Diane’s life was made available after which in her chat with Anne she acknowledged that while she was empowering herself, she was also empowering other women. Rosamund Pike...

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Another Reason to Love Scotland

Bella Breakdown What is there not to love about Scotland? Rolling hills of green, rich history, fantastic people, golf! And the kicker? The invention of the Golden Retriever! Scotland recently celebrated the 150th anniversary of the creation of the Golden Retriever at the breed’s ancestral home in the Highlands. The Scots partied in style, holding the Guisachan Gathering, a four day festival dedicated to over 300 Golden Retrievers and their owners. The Golden Retriever fest featured activities such as informational lectures, games and picnics, afternoon tea, and even a gala dinner! The video of these happy pups frolicking in...

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We Promise These Two Etsy Pages Will Be Your New Obsession

Bella Breakdown After doing my daily deep dive into Etsy, I stumbled upon the most INCREDIBLE alien tie die top. I knew in that moment that I had to find out who the incredible human creating these works of art was and that I needed to work with her IMMEDIATELY! Brittany (who is as cool as she is creative) responded practically instantly, and informed me that she not only ran the mermaid wonderland that is Bohipstian, but also the girl boss hub GirlTownApparel! Below are our editors in a couple of our favorite tops from each of the two...

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