Windex Finds its Way to Your Heart With “The Story of Lucy”

Bella Breakdown As if a deep and compelling father-daughter story didn’t already tug at our heartstrings, Windex’s new campaign combined that emotional rollercoaster with Grace Vanderwaal’s song “Beautiful Thing.” Seldom can a visual story really hit home without any dialogue, but “The Story of Lucy” is a tearjerking powerhouse from beginning to end. The audience sees a young girl grow, from infancy to her wedding day, adoring her father along the way. Though the story takes us on what seems to be a quick life-long glimpse of their relationship, it begins and ends with the same adorable premise; a...

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The McClure Twins Do Makeup

Bella Breakdown Watch what happens when we let the internet’s favorite sisters apply beauty products to another set of twins. The ladies tell the girls that instead of painting on paper they get to paint on their faces. You can see how cute it is when the little set of twins gets to experiment with different kinds of makeup on the older set of twins faces. From blue eyeshadow to dark purple lip gloss to gold – highlighted cheeks, the little girls try everything. A true...

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Great Ways to Get Kids Reading, No Books Involved

Tips & Tricks for Dealing with Reluctant Readers While many children love to read, there are plenty of other kids who either dislike it or absolutely hate it. This makes it really tricky for parents who know that their kids are required to read for a certain amount of time each night as part of their homework.  Reading is an important part of life, beginning in school and extending all the way into the business and working world.  If your child is a reluctant reader, the best way to encourage them to at least start to like it is...

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How to Discipline Without Raising the Decibel Level

Effective Alternatives to Yelling at Our Kids I was chatting with another mom at school pick-up recently, and she was telling me a story about how her daughter was screaming so loudly that she was worried about what the neighbors would think. I was secretly relieved to hear this because it made the sometimes overwhelming noise in my house seem normal, too. Some days the decibel level reaches such an alarming high that I feel the need to keep up and start yelling, too just to be heard. This is very frustrating to me because, as a teacher, I...

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Summer Water Precaution- How to Keep Your Kids Safe

Aqua Safety 101 Some of the most fun summer activities occur in water. They allow us to stay cool, be outdoors, and have a blast. However, one of the things all parents need to be aware of is the potential for a child to drown. Even though this is a difficult and scary topic, being educated about water safety is key to making your summer a great one. According to the CDC, children up to the age of 4 are most susceptible to drowning. They tell us that most child drownings occur in residential pools. However, this does not...

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