Windex Finds its Way to Your Heart With “The Story of Lucy”

Bella Breakdown As if a deep and compelling father-daughter story didn’t already tug at our heartstrings, Windex’s new campaign combined that emotional rollercoaster with Grace Vanderwaal’s song “Beautiful Thing.” Seldom can a visual story really hit home without any dialogue, but “The Story of Lucy” is a tearjerking powerhouse from beginning to end. The audience sees a young girl grow, from infancy to her wedding day, adoring her father along the way. Though the story takes us on what seems to be a quick life-long glimpse of their relationship, it begins and ends with the same adorable premise; a...

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