Now that Barack and Michelle Obama are planning to take over the television, the former president and first lady are moving on to streaming services.
On Thursday, it was announced that the Obamas had signed a multi-year deal with Spotify to not only create exclusive podcasts to the app, but they also plan to host.
The first family’s partnership with Spotify comes through its Higher Ground production banner, which is already in business with Netflix on many projects. Now, Higher Ground is launching a podcast division, Higher Ground Audio, through which the former president and first lady will develop, produce and lend their voices to select shows for Spotify.
“We’ve always believed in the value of entertaining, thought-provoking conversation,” Barack Obama said Thursday in a statement announcing the deal. “It helps us build connections with each other and open ourselves up to new ideas. We’re excited about Higher Ground Audio because podcasts offer an extraordinary opportunity to foster productive dialogue, make people smile and make people think and, hopefully, bring us all a little closer together.”
The platform already offers exclusive podcasts like Jemele Hill’s Unbothered, but this will be the first from a former president. “President Barack Obama and Michelle Obama are two of the world’s most important voices, and it is a privilege to be working with them to identify and share stories that will inspire our global audience, which looks to Spotify for unique, breakthrough content,” Spotify’s chief content officer Dawn Ostroff said in a statement.
Michelle Obama also spoke on her and Barack’s latest partnership with the hope that the podcasts created will “help people connect emotionally and open up their minds — and their hearts.”