It came as a shock to everyone in the Deciem skincare family when Brandon Truaxe, 40, was found dead on Monday afternoon. The skincare company oversees ten different name brands, including a cult favorite, The Ordinary. Truaxe was loved by everyone in the industry, and was well respected by his colleagues.
“Brandon, our founder and friend. You touched our hearts, inspired our minds and made us believe that anything is possible,” Deciem posted to Instagram. “Thank you for every laugh, every learning and every moment of your genius. Whilst we can’t imagine a world without you, we promise to take care of each other and will work hard to continue your vision. May you finally be at peace.”
Truaxe was a fairly controversial leader, and after a series of confusing posts on the state of the company in 2018, Truaxe was replaced as CEO by Nicola Kilner. Minority shareholder Estée Lauder was the one to take legal action against the Canadian brand after the posts. However, Truaxe was always respected as the mastermind behind the company, and a leader for his peers.
“As the visionary behind Deciem, he positively impacted millions of people around the world with his creativity, brilliance and innovation,” the company’s statement said. “This is a profound loss for us all, and our hearts are with Nicola Kilner and the entire Deciem family.”
A cause of death has not yet been released.