MTV is switching things up for this year’s Video Music Awards. The music network has teamed up with the Council of Fashion Designers of America to present the very first Fashion Trailblazer Award to Marc Jacobs.
Per a press release, MTV said the award was created to “honor a fashion designer who has made an indelible impact within the world of music-artist fashion.” With Jacobs’ experience styling musicians like Cher, Lady Gaga and Missy Elliot it makes since that MTV would recognize the designer for his contributions to music and fashion.
“With a legacy that spans over three decades, Jacobs is a preeminent figure in fashion and music, perfectly embodying the spirit of the Fashion Trailblazer Award,” the press release continued to say. The award to Jacobs will be given on August 26th when the 2019 MTV VMAs takes place. On top of his award, Jacob’s namesake brand will also host a multimedia activation on the red carpet.
The 56-year-old’s career spans over 30 years and has been heavily influenced by music. Most notably creating a grunge-inspired collection for Perry Ellis in 1993, which famously got him fired and which he reissued in 2018 because the pieces are still so beloved.