Ryan Reynolds has done it, Bruno Mars has done it and now Nick Jonas is expanding his business into the alcohol industry. The Jonas brother has announced that he has partnered with fashion designer John Varvatos to launch their own line of tequila called Villa One.
This isn’t any kind of tequila, but the singer and designer have created a drink that is made from sustainably sourced five to seven-year-old, 100% blue weber agave. As a diabetic, Jonas has to be particularly careful about the sugars he consumes.
According to some studies, the natural sugars in agave don’t spike blood sugars in the same way as other types of alcohol. “Me and my friends drink tequila to celebrate something the way people used to drink Champagne,” Jonas told Bloomberg.
To celebrate the new business venture, Villa One had a launch event in Montauk, NY, and debuted the brands catchphrase “Life As It Should Be.” Villa One will come in three styles — silver, reposado, and añejo — in bottles designed by Varvatos. They are priced at about $45, $50, and $60 per bottle, respectively.
The product launches in a handful of yet to be announced major cities around the United States at the start of 2020, but if you can’t wait until then to try out the tequila you can find it in select bars, restaurants, and liquor stores in New York starting early September.