The beauty industry is always looking to the future of beauty and more companies are claiming to invest in the future of sustainability. More beauty companies are claiming to commit to sustainable practices, not all of them are staying true to their promise of sustainability.
Being an educated consumer can help find beauty products that are truly sustainable through manufacturing and thoughtful packaging. Here are a couple of sustainable beauty products with companies that practice eco-friendly initiative and recycling programs.
Axiology is a minimal packaging beauty company that offers a variety of versatile products including the Lip-To-Lid Balmies Of The Earth Set ($36). This versatile multi-use beauty crayons can be used on the lips, lids, and cheeks with minimal packaging that can be recycled instead of trashed. The Of The Earth 3-pack offers warm tones in shades Caramel, Nude Plum, and Cherry that can be used as lipstick, eyeshadow, or blush.
Brujita Skincare is based in LA and Latina-owned by holistic healthcare guru Leah Guerrero for a skincare collection inspired by the mercados of Mexico City. Guerrero handpicks key natural ingredients that are unrefined, sustainable, organic, and raw that are sourced from the United States or Mexico City.
One of the most popular skincare products by Brujita Skincare is the Purple Reina Facial Scrub ($25) that utilizes Palo Santo oil tree fruit found in Ecuador. Brujita Skincare also donates 10% of body lotion proceeds to Nature and Culture International that works towards protecting and conservation of rainforests, indigenous communities, and endangered plants like the Palo Santo.
Cocokind offers luxury sustainable beauty products at affordable prices with the best-selling Resurfacing Sleep Mask ($22). This overnight mask incorporates plant-derived retinol alternative to reduce finelines and discoloration.
Cocokind is a member of the Sustainable Packaging Coalition that works towards constantly assessing existing packaging for sustainable improvements. Cocokind’s packaging is easy to recycle with most recycling systems and is minimal packaging.