Selena Gomez Unveils New Makeup Collection Rare Beauty

Bella Breakdown Selena Gomez teams up with Sephora and announces she will be releasing her first makeup line called Rare Beauty. Her new makeup collection pays tribute to her most recent album ‘Rare’ and will exclusively be available at Sephora starting this Summer. Gomez posted a teaser video on Instagram working with her team on products to be featured in the collection. In the video, Gomez says, “Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect, I just want to be me.” The main focus for this new beauty brand is focused on being...

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Too Faced Makeup Brand Boycotted After Being Two-Faced Bashing Nikkie Tutorials For Being Trans

Bella Breakdown Yesterday was a monumental day for beauty YouTuber Nikkie de Jager who released a video called “I’m Coming Out” to reveal her status as a transgender woman. While there were a lot of people celebrating Nikkie coming out, someone from her past decided to blast her. The sister of the Too Faced co-founder (Jerrod Blandino) known as “Dani California” or @makupprincess on Instagram bashed former collaboration partner Nikkie Tutorials. On the @makupprincess Instagram profile, she changed her bio to say “Transgender huh? That’s not the only thing she’s been LYING about,” targeting Nikkie Tutorials. View this post...

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Jeffree Star Gives Himself Early Christmas Present With $14.6 Million Mansion

Bella Breakdown From breaking the internet with the new Shane Dawson collaboration collection to selling out one of the most expensive highlighters offered, 2019 is a big year for Jeffree Star. But he’s not planning on stopping soon and is moving from his $4 million home to a new $14 million property. YouTuber turned makeup mogul, Jeffree Star, is stepping up his game with his new $14 million Hidden Hills mansion in California featuring over 25,000 sq. ft. and this is just the mansion. The property is a total of 2.8 acres including two attached guesthouses and a 4,700...

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Ulta Fans Are Upset Over Underwhelming Offers For Ulta Beauty Fest

Bella Breakdown The beauty brand Ulta lands in hot water over their most recent promotional event, the first-ever Ulta Beauty Fest. The Ulta event was posted to the UltaBeauty Twitter page on November 14 announcing the event for Nov. 16 and 17 in all Ulta stores offering an “extravaganza of services, sweepstakes, giveaways and more!” Ulta planned to open all stores nationwide an hour early and promising the first 100 guests get “beauty treats” including “HUGE” sweepstakes prizes. You would think that a first-time even for Ulta would have received more attention or promotion, but they got a lot...

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Selena Gomez Set To Perform Live For The First Time In Years

Bella Breakdown Following her music production comeback, Selena Gomez has announced her first live performance in over two years. Later in November, Gomez will perform her new music at the American Music Awards. Her two new singles (unsure if more are to come before the performance) are largely about her break up and time apart from long-time boyfriend Justin Bieber. Bieber recently married supermodel Hailey Baldwin after dating almost immediately after Gomez’s breakup. Following their growing relationship, Gomez remained relatively quiet—in terms of their progress and in the music world—and dove into working on the production of 13 Reasons...

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