The world’s most popular interactive fitness platform, Peloton, will be partnering with Beyoncé to incorporate her music into their fitness programs. The partnership with Beyoncé will celebrate the key component of the Pelton class experience through celebrating music and pro-social initiatives.
This new collaboration will be offered for all Peloton members and will also provide free memberships for the students at 10 historically black colleges and universities (HBCUs) including Howard University. Students will be offered free two-year Peloton Digital memberships that will provide a full library of the Peloton App that can be used with or without equipment.
Beyoncé’s partnership was intended as an extension of the Homecoming season that a majority of college students missed out on the Homecoming season due to the coronavirus (COVID-19) pandemic. Beyoncé worked closely with Peloton to create a themed workout experience to bring a piece of the Homecoming season to the Peloton platform.
It’s showtime, Peloton. The @Beyonce Artist Series has arrived. Get ready to ride, run, lift, flow, sing, love and celebrate the power of music all week long. Check out the live schedule to elevate your next sweat—Beyoncé style. pic.twitter.com/TZp51AwLbK
— Peloton (@onepeloton) November 10, 2020
The Peloton App is offering interactive workout classes for indoor cycling, meditation, running, strength conditioning, boot camp, and more. This curated collection of Homecoming workouts will be available to all Peloton members. Anyone can try the Peloton membership for a free 30-day trial period that can be used with all Peloton equipment including the Peloton Bike, Bike+, and Tread+.
Peloton decided to work with Howard University to seek long-term recruiting partnerships for internship and undergraduate levels. Howard students will be getting unique access codes for the Peloton Digital Membership in affiliated school emails just in time for Thanksgiving.