In The Wake Of FYRE Fest, Celebrities Vow To Expose Advertising Campaigns
Bella Breakdown If you’ve seen any of the FYRE documentaries, or have read up on the latest news and findings from the scam, you know that a big issue during the marketing of the festival was its paid advertising agreements with big influencers. Particularly on Instagram, FYRE execs paid dozens of models, celebrities and influencers to post about the festival, or even to come to the Bahamas and shoot live footage for promotion on social media. Now that hundreds of people have been scammed out of thousands of dollars after buying tickets to the festival, those influencers who promoted...
Revisiting The Infamous Fyre Festival
Bella Breakdown In 2017, entrepreneur Billy McFarland attempted to create the world’s most exclusive music festival. Filled with supermodels, music, and luxury accommodations set in the Bahamas, Fyre would be the first of its kind to blend the music festival experience with the glamour of Hollywood. That is, until it completely fell apart. With the release of Netflix’s documentary, “FYRE: The Greatest Party That Never Happened”, eyes are turning back to this spectacular failure, which robbed thousands of people of hundreds of dollars. McFarland, the CEO and founder of Fyre Festival, is now serving six years in prison for...
