Selena Gomez Secures Plans To Launch Beauty Line

(Photo Credit: Noam Galai/Getty Images for New York Magazine)

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It seems Selena Gomez is jumping a new bandwagon now that she’s seen the success of others. Fans of the singer will be very happy to hear that she has filed trademarks to launch her very own beauty skincare line.

According to the U.S. Patent and Trademark Office, an application for a trademark was filed last month by Gomez’s production company, July Moon Productions. The trademark is for “Selena Gomez,” and is for all kinds of makeup and skin-care products, including “fragrances, cosmetics, skin-care preparations, hair-care preparations, soaps, moisturizers, and essential oils,” among others.

Selenators, Selena’s fanbase, know this isn’t the singer’s first venture into the beauty industry. Back in 2011, she created a fragrance named after herself with brand Adrenalina Inc., and had her fans help her choose the scent. Since then the singer/actress has proven to be a designer brand favorite.

In previous years, Gomez has teamed with Coach for its ready-to-wear collection and accessories line. Gomez also serves as the global face of Coach. In 2018, she was also tapped by Puma to design a line of apparel, shoes and accessories.

At this time, there’s no official launch date.