H&M’s Newest Collaboration Take Street Wear To A New Level
Bella Breakdown H&M is known for collaborating with some amazing designers and brands, allowing their customers to access great designs at a more affordable price. This time around, H&M is teaming up with Swedish brand Eytys (pronounced 80s), for a line that’s all about genderless, fuss free designs and wardrobe basics. “With this collaboration, we hope to introduce the H&M customer to our design philosophy of robust and fuss-free design where function triumphs embellishment and styles span genders,” Max Schiller, creative director at Eytys, explains in a brand statement. “The collection is all about proportions – creating a distinct...
One Size Fits None
Bella Breakdown It is often impossible to find clothes that fit and today’s sizes are a problem. Years ago, wealthy women had their clothes custom made and other women made their own. Ready-to-wear clothes didn’t become popular until the Depression when money was scarce. Then, the post-war boom created a big industry for factory made clothes, which is when clothing sizes came to be. The government tried to suggest a universal sizing standard, but it didn’t work because it was based exclusively on the bodies of white women. They had to take into account the rising diversity in the...
