Burger King Celebrates Sustainability In New Campaign

(Photo: Burger King)

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Burger King said it best, “Since we’re part of the problem, we are working to be part of the solution.” This is Burger King’s new approach to sustainability and they’re changing how the fast-food industry approaches sustainable livestock farming, reducing one cow fart at a time.

BK just released a new campaign video featuring the viral video sensation known for his amazing singing and yodeling skills, Mason Ramsey, singing about BK’s new sustainable initiative to reduce methane emissions. Every time a cow releases methane gas through natural bodily functions that release greenhouse gases into the atmosphere and methane is considered a leading contributor to global warming.

In 2018, livestock was responsible for 3.9% of U.S. global greenhouse gas emissions according to the EPA and 14.5% worldwide according to the United Nations’ Food and Agriculture Organization. BK hopes to decrease methane emission levels by changing the diet for cows to improve their digestion and decrease gas.

The Restaurant Brands International chain has worked closely with scientists from the University of California and the Autonomous University at the State of Mexico to work a new diet for cows to reduce methane emissions. According to their studies, adding lemongrass to a cow’s diet reduces nearly one-third of methane emissions over the span of three to four months in reports of preliminary tests.

BK is also releasing the hottest cow diet tip of adding 100 grams of lemongrass a day for each cow so other farmers can explore this new development and make livestock farming more sustainable. BK has worked on implementing the new sustainable farming method and will be offering a special Reduced Methane Emissions Whopper in select cities.

The select locations for the new limited-time sustainable Whopper are located in Los Angeles, Miami, Portland, New York, and Austin. Burger King also offers more eco-friendly options including the plant-based Impossible Whopper and the classic Whopper is additive-free thanks to another green initiative.

Author: Carolyn Andrews

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