Celebrity singers and musicians are uniting on a mission to sell face masks with Bravado for the We’ve Got You Covered initiative. Bravado is working with artists including Justin Bieber, Ariana Grande, The Weeknd, and Billie Eilish.
The artist merch company is shifting from selling T-shirts to face masks donating 100% of net proceeds to charities supporting the music industry including Musicares. The music industry is experiencing a huge loss in revenue due to all the canceled performances that is one of the biggest sources of revenue for artists.
The We Got You Covered initiative is offering face masks starting for $15.