Just when the beauty industry thought the relaxer was done with the latest natural hair movement, but that may no longer be the case. The 80’s trend of over-the-top curls might be on its way back into style with a more gentler look with the “new-wave perm.”
2019’s spring/summer fashion shows have seen many models strut down the Gucci and Celine catwalk with a number of curly-haired styles. Academy Award-winner Emma Stone also got ahead of the trend last year when her makeup artist posted mid-perm pictures to Instagram, quickly followed by fellow actors Jaime King and Olivia Munn.
“In the 70s and 80s, it was graphic cuts, quite short, extreme shapes and bubble perms. Nowadays, perms are for longer hair, so it’s less about the hair standing away from the head, and more about using people such as Julia Roberts as a reference,” Luke Hersheson, creative directive of Hersheson salons said.
Though many women in the African-American community have turned more towards wearing their hair naturally, some women are still looking towards perms to manageability. “They have been used to blowdrying their hair. By doing a very tight perm, they can still have their curls but they will be easier to manage.”