These Beauty Brands Are Using Profits To Help Fight The Coronavirus

Bella Breakdown The coronavirus (COVID-19) pandemic is affecting and halting nearly every industry, but the beauty community is continuing business to donate a portion of their profits to help combat COVID-19. You can help these brands give more to communities affected by COVID-19 while treating yourself to some beauty products. In the midst of COVID-19, we've been thinking a lot about our community. HAUS will be giving back by donating to @lafoodbank & @foodbank4nyc in order to get food to those affected by the closing of schools & other places that offer this critical resource. Stay safe 🖤 pic.twitter.com/ygxCMnf8WU...

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Gucci Celebrates First Mascara Launch With Pop-up Shop Event

Bella Breakdown Gucci expands the beauty product line with its first-ever mascara and celebrates with a West Hollywood interactive pop-up shop. Gucci’s beauty line is popular for its lipstick that was made infamous with their crooked teeth ad campaign but the new mascara is generating a lot of interest. Looking at the #GucciBeautyNetwork Studios experiential pop-up created in partnership with @Sephora and located on Melrose Avenue, Los Angeles. The pop-up is open on March 6th (12pm-8pm) and March 7th (11am-7pm). #AlessandroMichele pic.twitter.com/3CZ8gtJjqY — gucci (@gucci) March 7, 2020 The new product, Mascara L’Obscur, is said to be a buildable...

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Lady Gaga’s New Beauty Line Haus Laboratories Is Breaking The Internet

Bella Breakdown Rihanna has done it, Kylie Jenner has done it and now Lady Gaga wants a piece of the beauty industry pie. The Oscar-winning actress announced her new beauty brand Haus Laboratories on Monday and she already has a distributor, Amazon. “The last thing the world needs is another beauty brand, but that’s too bad,” Lady Gaga said in a video posted Monday to her Instagram account. “They say beauty is in the eye of the beholder. But at Haus Laboratories, we say beauty is how you see yourself.” The video featured the singer dancing around with a...

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SZA Lands Sephora In Hot Water, Resulting In Store-wide Diversity Training

Bella Breakdown Customers of cosmetics retailer Sephora will have to wait an extra hour before they can happily shop due to the company closing all of its U.S. stores for diversity training. The “inclusion workshop” comes after R&B singer SZA publicly called out a California location for racially profiling her. The company denied that the workshop is in relation to SZA’s complaint, but rather as preparation for its “We Belong to Something Beautiful” campaign launch. “The plan to close our U.S. stores, distribution centers, call centers and corporate office for a one-hour inclusivity workshop with our 16,000 employees has...

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The Latest In The Makeup Industry

Bella Breakdown The makeup industry is booming with more trends than ever before for 2019. We give you the skinny on all the latest news from the makeup industry and beauty insiders. Real Housewife and music artist Erika Jayne is collaborating with Too Faced cosmetics her own line of makeup. If this line is anything like Jayne’s ShoeDazzle collab it will definitely be trending in no time. The girl who made the catch-phrase “Catch Me Outside” infamous, Danielle Bregoli, is known for her recent entry into the world of music with her rap persona Bhad Bhabie. Now she is...

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