A new beauty brand has emerged called Biden Beauty that will support the Democratic nominee and the DNC for the upcoming 2020 election. Biden Beauty will be donating 100 percent of the profits to the Biden/Harris Campaign and the DNC.
This new beauty venture isn’t associated with the presidential nominee Joe Biden and the people behind the new beauty venture are anonymous. The mission of the brand beyond supporting the Democratic campaign is to merge beauty and politics.
Biden Beauty wants to spread the message of inclusivity, diversity, and agency in the beauty community with a limited collection that will be available until Election Day. All the proceeds from this venture will be donated to the Biden Victory Fund and the goal of this venture is to promote the beauty of America.
“Beauty has always been inherently political. From the beginning of time to now, all people have participated in beautifying as an act of defiance. We’re excited to push forth the message that this country is only made powerful by the vast diversity of its people. We hope that all underrepresented voices from all walks of life feel welcomed in this nation. Beauty has the ability to unite and BIDEN Beauty’s aim is to be representative of everyone. We hope these products make constituents feel more empowered and less alone.” – Biden Beauty
Biden Beauty offers a unique blue makeup sponge for $20.20 and plans on releasing more products all the way until Election Day. The Biden Beauty collection is all blue to serve as a reminder to vote Democrat on November 3.
The collection also features some accessories including a blue “America is Beautiful” tote bag ($15), “biden” hoodie ($46), and an accessory pack with pins and stickers ($7.70). For updates on announcements and new products from the Biden Beauty collection, you can sign-up for the newsletter at the bottom of the Biden Beauty page.