Prada had a big announcement to make last week that will surely make animal lovers happy. The Italian luxury fashion brand has decided that by 2020 they will stop using fur in its collections.
The fashion house making the cruelty-free move is due to Prada’s collaboration with the Fur Free Alliance, an international coalition of more than 40 animal protection organizations working together to end animal cruelty.
“The Prada Group is committed to innovation and social responsibility, and our fur-free policy is an extension of that engagement,” Prada’s artistic director Miuccia Prada wrote in a statement. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”
The brand’s upcoming spring/summer women’s collection will be the first to see the ban in effect. Though Prada says that items that have already been made will continue to be sold. However, the luxury fashion house now joins Gucci, Chanel, Versace, and Coach who have all recently vowed to go fur-free.
Though major brands have jumped on the cruelty-free train, others like Fendi have yet to make that same commitment. Hopefully, fellow LVMH brand Fenty will follow the lead and also have fur-free items.
Watch the video above to find out more about Prada’s new fashion move.