Baby Boomers and Generation X have a lot to say about Millennials. Plenty of it being negative, but Generation Z may more of a lost cause then people have realized. Though the younger group have been outspoken on certain issues and the new study revealed that they are more concerned with fame than any other generation.
According to research done by Morning Consult, Gen Z considers fame and fortune more important to their lives than millennials. The research’s result comes from a survey of more than 3,000 adults, including more than 1,000 adults 18-21 (Gen Z).
Seven in 10 Gen Zers say that making money is “very important” to them, compared to just six in 10 millennials. When it comes to fame, more than 12% say that fame is what’s important to them, compared to just 7% of millennials. Gen Zers also claimed that having a successful career is of high importance. Only 59% of millennials felt this way.
With the growing use of social media, these numbers are not surprising. iPhones, Twitter, and another tech/internet focused brands became popular while many Gen Zers were young and has been a big part in shaping the culture. With Instagram influencers and other making money just by posting photos on the internet and going viral, it’s not alarming that that’s the easy career route young people wish to take.
“They look up to people on social media who have a huge following and make millions. They feel connected to them, despite not actually knowing them, and admire their success,” said psychologist Elizabeth Lombardo, “Gen Z thinks those with a huge following and millions in the bank are the happiest, most successful people out there. They see their glamorous lives (exotic vacations, private jets).”