There’s something beautifully freeing about moving—running, dancing, playing a sport, or swimming. It creates a moment in time in which your one concern, is playing a game in which you love.
It can take you back to little league baseball or middle school soccer or connect you with favorite family members. The ability to participate in sports, and to compete to the best of your ability, is something Nike has always strived to make possible for its athletes by making the best shoes and clothes for peak performance.
Recently, they’ve become inspired by the barriers that exclude certain people from specific activities. Most notably was their creation of a hijab to allow more women to compete in land sports. Now, they’ve taken the same methodology and inspiration to create a fully waterproof hijab for swimmers, along with an entire swim line of more modest yet competitive suits.
A lack of functionality was a big complaint from female swimmers in regard to suits that were created to be more modest options. Though the suits offered the physical coverage swimmers wanted, they sacrificed the hydrodynamic functionality of competitive swimwear. And for women who wear hijabs, traditional swim caps did not offer appropriate coverage, eliminating an entire group of people from being able to participate in the competitive swim.
“The more we listened, the more possibility we saw to serve female athletes in new dimensions,” said Nike’s Creative Director VP Martha Moore. “As we continue broadening our vision for innovation, we’re excited to inspire more women to see themselves in sport by thinking creatively and designing inclusively.”